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If you grow loyalty, you grow giving.
Our insights show that growing loyalty increases future giving. Increasing the three main drivers of loyalty by one point leads to a 5.2% increase in the supporter’s repeat giving the following year.
High loyalty really matters.
Supporters with high loyalty are three times as likely to give again, nine times as likely to give more and five times as likely to leave a legacy. We can quantify the difference it makes when you grow loyalty.
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