EVENT DETAILS
What would you do if your supporters disappeared tomorrow?
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Supporters are at the heart of every charity’s impact. Without them, the sector would be unrecognisable. But do you know why they choose to stand by your side, through thick and thin - and what keeps them coming back?
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Imagine a future where the supporter experience is prioritised across your organisation. Where supporters who feel loved, valued and appreciated are giving more, and giving for longer. Where you raise more income, deliver more impact, and make more positive change in the world.
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Join us and a panel of special guest speakers at Loyalty Day 2025, as we explore the future of supporter experience – and gain exclusive early access to our brand new report, “The critical role of supporter experience in raising more income”.
This is for you if:
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You want exclusive insights into what motivates your supporters.
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You're aiming to secure long-term fundraising success.
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You're focused on creating meaningful, impactful interactions at every touchpoint.
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You're looking for inspiring ways to join up the supporter experience across teams, departments, or the whole organisation.
What you'll gain:
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Exclusive early access to our groundbreaking new report, “The critical role of supporter experience in raising more income”.
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Robust research and evidence into the supporter experience, underpinned by over 10 years of research across dozens of charities and millions of data points.
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Practical takeaways to help embed the supporter experience into your organisation and grow long-term income.
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Inspiring success stories from charity experts who are already making supporter experience a priority.
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Best practices you can implement right away to improve the experience, grow supporter loyalty and raise more income.
Loyalty Day is an opportunity to connect with industry leaders, gain actionable strategies, and understand the critical role of supporter experience in your organisation's success.
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Together, we can shape the future of supporter experience and ensure a thriving, sustainable charity sector. Register now and join us at Loyalty Day 2025!
“Loyalty Day is a highlight of my calendar and an event I always look forward to. Each time there is a stellar list of guest speakers who openly share great insights and ideas. I always come away inspired and energised.”
Sarah Haine, Senior Supporter Experience Advisor, The Leprosy Mission
PROGRAMME
Now in its ninth year, this free, virtual conference is bursting with practical tips, expert insights, and proven strategies for optimising your supporter experience.
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The end result: happier supporters, more income, and more impact – for more charities around the world.
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​Check back here for more programme information, very soon!
“Loyalty Day is an annual highlight for me, I always look forward to hearing and sharing insights, such a great way to expand your knowledge.”
Shabz Khokhar, Head of Supporter Care, Motor Neurone Disease Association
ABOUT US
About Loyalty is the only dedicated supporter experience agency using science to help charities deliver better experiences, more income and greater impact.
Here you can meet the team, read our research report, ​​​‘The definitive case for growing supporter loyalty’
and discover how we can help you to improve your supporter experience.




