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Watch on YouTube: The power of thanking masterclass

Updated: May 26

Our recent masterclass for charities – The power of thanking: a masterclass in gratitude – is now available to view on YouTube.

Join us as we celebrate and explore the importance of showing gratitude, and the impact this has on the long-term growth of income and support.

In this session, you will

  • hear from guest speakers talking about how thanking has increased supporter loyalty and improved fundraising results

  • learn about the latest About Loyalty evidence that quantifies the impact of a ‘good thank you’ on income and support

  • get inspired with actions to take immediately and gain new perspectives on approaches to longer-term stewardship plans!

Thanking is one of the key drivers of supporter loyalty and by measuring it we're able grow both loyalty and future income.

For more insight about growing supporter loyalty, why not join The Chase Index? Register your interest *by 15 June* to be part of our Autumn 2023 intake.

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