I had a coffee and catch-up with a friend last month – let’s call him Karl. Karl had recently read out a thank you letter to his weekly exercise class, sent by a charity they regularly fundraised for. So far, so normal. But what caught my attention was exactly how he told this story – and how he read the letter.

What we learned from exploring the future of supporter experience at Loyalty Day 2025 , and how you can get your hands on our latest report . Loyalty Day is always a highlight of the calendar for the About Loyalty team, but something about this year felt special. From Edinburgh to Bangalore, Vancouver to Barcelona, and everywhere in between, 1,500 people signed up from more than 30 countries across the globe to imagine what the future looks like for their supporter experience. In Tash’s...

Our Loyalty Day keynote speaker, Ken Burnett, almost needs no introduction – but we’re going to give him one anyway. Co-Founder of the SOFII Foundation and The Commission on the Donor Experience , inspirational speaker and best-selling author of several books on donor development and communication, Ken believes fundraising done well really can enrich the lives of donors, fundraisers and everyone engaged in the issues and causes that together they transform around the world. But to do that,...