Have you reserved your spot yet? It's that time of year again - time for the sector to come together and shine a spotlight on the connection between excellent supporter experiences and better retention, legacy intent and long term giving. Or as we call it, Loyalty Day! Loyalty Day is our annual, flagship event for charities and non-profits around the globe. Now in its tenth year, this free, virtual conference is bursting with practical tips, expert insights, and proven strategies for...

The Supporter Experience Summit is all about sharing, learning and gently challenging ourselves to put excellent experiences under the spotlight for a whole day. Building on the success of 2025, this year was bigger and better than ever: more than 50 fundraising professionals joined the About Loyalty team from across the UK to focus on delivering excellent experiences for supporters. Thanks again to everyone who joined us! “It was a great day, wonderful to connect, and super informative. I...

Thankathons aren’t prompted by a particular donation or action: they are initiated by the charity. They could take the form of a postcard or gift in the mail; a phone call just to say, “thank you!”; a mix of the two - or something completely different. Very importantly, they’re usually a co-ordinated effort across several teams, which makes them the perfect tactic for bringing more people across your organisation into the wonderful world of supporter experience.