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Join date: Jun 25, 2021

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Aug 22, 2023 ∙ 4 min

Growing loyalty in a small charity

In our latest Insight, About Loyalty founder and director Roger Lawson recaps the panel discussion he led at the CIOF Fundraising...

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Jun 23, 2023 ∙ 1 min

Watch on YouTube: Small charities, BIG loyalty masterclass

How small charities generate BIG loyalty among their supporters.

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May 9, 2023 ∙ 2 min

What supporting Reading FC has taught me about donor loyalty

Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...

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Roger Lawson

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