In my last post, we talked about the importance of a great welcome journey , and how satisfaction  followed by commitment are the most influential drivers of loyalty in those first few months. So, with only 31% of supporters making a follow-up donation, what are those factors that really make the difference, and move people beyond that first moment of giving into a more committed relationship? While our research at About Loyalty shows that all 12 supporter experience measures improve across...

First-time donors are critical to long-term fundraising success. Charities have a short window - just 60 days! - to convert them into loyal supporters. This article outlines the key elements of an effective welcome journey, and how to build one that drives retention and loyalty. You never get a second chance to make a first impression - and this is true for your charity, too. When someone makes their first gift, they are starting a new relationship with your charity. Perhaps it’s just one...