First-time donors are critical to long-term fundraising success. Charities have a short window - just 60 days! - to convert them into loyal supporters. This article outlines the key elements of an effective welcome journey, and how to build one that drives retention and loyalty. You never get a second chance to make a first impression - and this is true for your charity, too. When someone makes their first gift, they are starting a new relationship with your charity. Perhaps it’s just one...