Loyalty in action:
charity case studies

Happier supporters means more long-term income for your cause.

Looking for some inspiration?

These charities and non-profits are already taking action to nurture loyal supporters and long-term relationships: discover how they are improving their supporter experience, and how you can do the same.

Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences

Animals Asia shine a light on their family-oriented, collaborative ethos to supporter experience - which comes from the very top of the organisation.

The power of listening: British Red Cross on navigating supporter loyalty

Greenpeace International: The people behind our people power

This pilot project is a vital step towards understanding the drivers of supporter engagement across the global Greenpeace network.

Connecting the dots: embedding supporter experience into Mind’s organisational strategy

Find out how getting some disappointing loyalty scores at Mind became an opportunity to build support for a focused strategy that would go on to improve their supporter experience.

Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now

Discover how the Head of Supporter Experience works closely with teams across Breast Cancer Now to demonstrate the importance of improving the experience with their senior leadership team.

Targeting an audience to grow income at NHS Charities Together

We worked with NHS Charities Together to understand supporter motivations, improve audience segmentation, and improve their audience’s lifetime value.

An Air Ambulance helicopter is taking off from the ground.

Action from insight: growing commitment with Air Ambulance Charity Kent and Surrey Sussex

Explore the steps taken at KSS to improve their supporter's commitment to the organisation - and the impact it's had on their loyalty.

An RNLI lifeboat at sea. It rushes towards the camera, sea water spraying everywhere.

Loyalty in action: charity case studies