Welcome to About Loyalty...
where we’re passionate about understanding, inspiring and growing loyalty
Supporter loyalty is about stirring up passion and inspiring supporters; making them feel good, deeply connected to the cause and a valued part of our work towards a better world. And our research has proven that growing loyalty leads to greater and more sustainable giving.
DOWNLOAD NEW REPORT:
The definitive case for growing supporter loyalty
Launched Monday 13th June 2022 - our latest report shares learnings from the largest ever study into supporter loyalty. Download your free copy to read:
NEW evidence proves that growing loyalty grows income. Just a one point increase in supporter loyalty over three years leads to:
20% more income
15% more donors continuing to give
9% more legacy pledges
What this means for fundraising and communications programmes.
How these charities have been using the insights to drive growth:
The Woodland Trust, Barnardo's, Shelter, Cancer Research UK, National Deaf Children's Society.