top of page

Welcome to About Loyalty...
where we’re passionate about understanding, inspiring and growing loyalty

Supporter loyalty is about stirring up passion and inspiring supporters; making them feel good, deeply connected to the cause and a valued part of our work towards a better world. And our research has proven that growing  loyalty leads to greater and more sustainable giving.

Recent posts

The definitive case for growing supporter loyalty

Launched Monday 13th June 2022 - our latest report shares learnings from the largest ever study into supporter loyalty. Download your free copy to read:


  • NEW evidence proves that growing loyalty grows income. Just a one point increase in supporter loyalty over three years leads to:

    • 20% more income 

    • 15% more donors continuing to give

    • 9% more legacy pledges

  • What this means for fundraising and communications programmes.

  • How these charities have been using the insights to drive growth:
    The Woodland Trust, Barnardo's, Shelter, Cancer Research UK, National Deaf Children's Society.

The definitive case for growing supporter loyalty - New report - About Loyalty
bottom of page