loyalty square.jpg

LOYALTY DAY is our annual celebration of all things 'supporter loyalty' - the science behind it, our latest research, hearing success stories and anecdotes, and practical advice and tips for growing loyalty for your organisation.

This year's Loyalty Day was on 18th November 2021 and included our latest findings on public wellbeing and hope and their direct impact on fundraising; also case studies from Cancer Research UK and The Leprosy Mission England and Wales, an interview with David Reeves, chair of the CIOF Supporter Experience Group and applicable insights from the commercial world, looking at the retail giants and learnings from their loyalty programmes.


Look out for our exec summary of the day - due out soon on our Insights page.