top of page

Welcome to About Loyalty...
where we’re passionate about understanding, inspiring and growing loyalty

​

Supporter loyalty is about stirring up passion and inspiring supporters; making them feel good, deeply connected to the cause and a valued part of our work towards a better world. And our research has proven that growing loyalty leads to greater and more sustainable giving.

Loyalty Day 2024 – Register your FREE place today

Join us for our free annual celebration of all things supporter loyalty, taking place online this Thursday, 21 November from 2-5pm GMT.

bottom of page