More than anything, we're now witnessing a steady growth in underlying fear and anxiety. And an unprecedented growth in trust of the UK government.
This signals a significant shift back to basic human needs. And a change in the values underpinning people's decisions and choices.
More than ever we need to be aware of how to communicate effectively and sensitively with supporters. To learn about your supporters, sign up to our weekly tracker here.
And to see our key points from week 2, download them here: