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Welcome to About Loyalty...
where we’re passionate about understanding, inspiring and growing loyalty

Supporter loyalty is about stirring up passion and inspiring supporters; making them feel good, deeply connected to the cause and a valued part of our work towards a better world. And our research has proven that growing  loyalty leads to greater and more sustainable giving.

Now accepting new charity members

We're accepting new charity members to take part in our Autumn 2023 wave of research and benchmarking and you're invited to join us! Act nowthe deadline to apply is 15 June.  Learn more.

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