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A postcard from Sydney: what we learned from working with Australian nonprofits for 2 weeks
Roger and Richard spent two weeks in Australia - here's what it taught them about supporter experience.
Richard Spencer
Mar 64 min read
Based in Australia? Start here to improve your supporter experience
We did some digging into what we know about Australian givers. Here’s what we found…
Roger and Richard
Jan 293 min read
The power of listening: British Red Cross on navigating supporter loyalty
Whether you’re asking over the phone or on your donation forms, the power of listening really can transform your supporter experience.
Kay Harrison
Jan 282 min read
Six essential steps to improving your supporter experience
This model highlights the six key areas to focus your efforts and transform your charity into a supporter experience superstar.
Natasha (Tash) Evans
Jan 233 min read
Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now
Follow these tips to gain leadership support and build long-term supporter loyalty – just like Jenna’s team at Breast Cancer Now.
Kay Harrison
Jan 162 min read
Roger's Christmas Quiz 2024: the answers!
How many answers to our 2024 Christmas quiz did you get right?
About Loyalty
Jan 63 min read
One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned
Pick up some top tips from Giannina Walsh, Supporter Experience Manager at Dementia UK, to help you shape your own SX strategy.
Kay Harrison
Dec 11, 20242 min read
Roger's Christmas Quiz 2024: have some fun and raise some funds!
It’s back! Here’s my Christmas Quiz to get you into the festive spirit. This year I’m asking about Christmas Song lyrics – we all know...
Roger Lawson
Dec 10, 20241 min read
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences.
Kay Harrison
Dec 10, 20242 min read
Loyalty Day 2024: how good is your supporter experience?
View the recording for Loyalty Day 2024: How good is your supporter experience?
Kay Harrison
Dec 5, 20242 min read
Greetings! From Natasha Evans, Supporter Experience Lead
Hello! My name is Natasha, though most people call me Tash, and I am beyond excited to join the About Loyalty team. I am obsessed with...
Natasha (Tash) Evans
Sep 9, 20242 min read
Loyalty Day 2024 event announced for 21st November – register your free place today
Loyalty Day 2024 event date announced for Thursday, 21st November, from 2pm to 5pm GMT. Register your free place today!
Kay Harrison
Jul 23, 20241 min read
How can we grow supporter loyalty together? Senior charity leaders discuss
Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together. We wrapped up the day with a roundtable...
Kay Harrison
Jul 18, 20245 min read
Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience
We heard from Mike Dore, Senior Integration Manager at Barnardo’s, about their One Supporter Journey intiative.
Richard Spencer
May 29, 20244 min read
Hello from Anton, Data and Analysis Manager
Uncover the stories hidden in your data with Anton, Data and Analysis Manager.
Anton Krause
May 21, 20242 min read
Because of structure, not despite: joining up the supporter experience with The Children’s Society
As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...
Richard Spencer
May 2, 20242 min read
Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s
By Sarah Dalling, Senior Legacy Marketing Manager, Barnardo's At Loyalty Day 2023, Lucy Richardson, Legacy Marketing Manager, and I...
Sarah Dalling
Mar 25, 20244 min read
Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists
Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.
Richard Spencer
Mar 7, 20243 min read
Building a supporter-centred strategy with Macmillan
“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...
Richard Spencer
Feb 26, 20243 min read
New year, new beginnings
The start of a new year is naturally a time to take stock, a time of change and new beginnings; not only of the seasons as we leave the...
Richard Spencer
Jan 29, 20243 min read