What supporting Reading FC has taught me about donor loyalty
Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
What supporting Reading FC has taught me about donor loyalty
A passion for supporter loyalty inspired The Chase Index
Watch on YouTube: The power of thanking masterclass
How I write it – crafting a special thank you
One small step for loyalty…
Roger Lawson's 2022 Christmas Quiz fundraiser for SOFII
Loyalty Day shone light on loyalty across the globe
Here's the line-up for Loyalty Day 2022
Loyalty Day 2022: Meet speaker Viktoria Rowe
Loyalty Day 2022: Meet speaker Jo Dunsford
Celebrating charity supporter loyalty around the world
How Barnardo’s are growing the loyalty of their newest donors
Webinar shines light on growing loyalty and long term support
Free webinar: Loyalty Lightning Talks
In legacy fundraising, it's not 'we', it's 'you'!
SolarAid: When a personal thank you can lead to so much more...
Major study proves that growing supporter loyalty increases income
The three Rs charities need to focus on more than ever
Ukraine crisis sees charity donations rise by 32% in one week
Magic matters...if we truly want to engage