Free webinar: Loyalty Lightning Talks
Free webinar… Four charities… About Loyalty in partnership with SOFII are proud to host… LOYALTY LIGHTNING TALKS – 2pm on Thursday 29th...
Insights
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
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Roger Lawson
- Sep 13
- 4 min
In legacy fundraising, it's not 'we', it's 'you'!
For this year's Remember A Charity Week, which took place last week (5-11 September), I was delighted to contribute a blog to UK...
Roger and Richard
- Aug 26
- 3 min
SolarAid: When a personal thank you can lead to so much more...
To mark one million solar lights sold and distributed in Africa, SolarAid wanted to say a special thank you. All staff were asked to call...
Roger and Richard
- Jun 13
- 3 min
Major study proves that growing supporter loyalty increases income
DOWNLOAD REPORT About Loyalty study sets out first definitive case for investing in the supporter experience Results prove a one-point...
Roger and Richard
- Apr 6
- 2 min
The three Rs charities need to focus on more than ever
It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...
Roger and Richard
- Mar 16
- 2 min
Ukraine crisis sees charity donations rise by 32% in one week
The number of charity donations has soared by 32% in the last week after the Ukrainian conflict led to a “wave of charitability” across...
Roger Lawson
- Feb 28
- 4 min
Magic matters...if we truly want to engage
Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...
Roger and Richard
- Dec 14, 2021
- 3 min
In conversation with David Reeves…
We were delighted to end Loyalty Day 2021 with a special Q&A session with David Reeves, newly appointed Chair of the Supporter Experience...
Roger and Richard
- Dec 14, 2021
- 3 min
Simple steps can offer huge emotional benefit
At our Loyalty Day 2021 we felt it important to include valuable insight from outside of the charity sector, asking what can we learn...
Roger Lawson
- Dec 10, 2021
- 2 min
#RogersChristmasQuiz... the answers!
So, did you get them all right?! I hope you had some fun. And thanks to everyone who emailed me their answers. £200 has gone to SOFII,...
Roger and Richard
- Dec 9, 2021
- 2 min
Measure and grow supporter loyalty with The Chase Index
Growing loyalty - the passion a supporter feels for you and your cause, should be at the heart of every supporter retention and...
Roger and Richard
- Dec 8, 2021
- 2 min
Communicating with your supporters – The Leprosy Mission England & Wales
The Leprosy Mission England and Wales places huge importance on keeping supporters at the forefront of thinking when planning and making...
Roger and Richard
- Dec 8, 2021
- 2 min
Simple steps your charity can take to enhance supporter loyalty
Supporter experience and supporter loyalty has never been more important. At a time when charities and fundraising are under more...
Roger Lawson
- Nov 11, 2021
- 5 min
How to expand donor loyalty
In this blog for Civil Society, first published in the November edition of Fundraising magazine, Roger Lawson explains how fundraisers...
Richard Spencer
- Oct 21, 2021
- 4 min
Decoding the relationship between optimism, charitable giving and covid
This article was first published in the Chartered Institute of Fundraising' guide 'Fundraising and giving during Covid'. You can read the...
Roger and Richard
- Sep 20, 2021
- 1 min
Fears for regular giving in the UK as people cut back on non-essential costs
We were delighted to see the European Fundraising Association (EFA) feature the latest research findings from our Public Sentiment...
Roger Lawson
- Sep 20, 2021
- 4 min
Growing supporter loyalty doesn’t happen by accident
Part four of my blog series for SOFII on on understanding and growing loyalty is now out. In it, I discuss why investing in supporter...
Roger and Richard
- Sep 9, 2021
- 2 min
Public Sentiment Tracker
NOW CLOSED - our Tracker completed its two-year programme on 31.03.2022 All around us lives are changing. Concerns over COVID-19 are...
Roger and Richard
- Sep 3, 2021
- 2 min
Why a new Public Sentiment Tracker?
- Try a FREE one-month trial With so much going on in the world and in people’s lives, it’s absolutely critical to know how people are...
Roger Lawson
- Aug 10, 2021
- 4 min
A single measure of the health of your supporter relationships
Part three of my blog series on supporter loyalty has just gone up on SOFII's website. In it I explore how what you measure matters, and...