What supporting Reading FC has taught me about donor loyalty
Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...
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Insights
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
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Richard Spencer
- May 9
- 2 min
A passion for supporter loyalty inspired The Chase Index
About Loyalty’s Richard Spencer explains how a shared passion for people’s emotional connections with charities inspired The Chase Index....
About Loyalty
- Mar 28
- 1 min
Watch on YouTube: The power of thanking masterclass
Our recent masterclass for charities – The power of thanking: a masterclass in gratitude – is now available to view on YouTube. Join us...
Joanna Culling
- Mar 28
- 5 min
How I write it – crafting a special thank you
SOFII’s Joanna Culling shows how spontaneity, personality and being prepared helps craft a special thank you to supporters. As I was...
Richard Spencer
- Mar 15
- 3 min
One small step for loyalty…
When we talk about a ‘journey’ we’re trying to get across the idea of progression; moving from one place or state to another. And there’s...
Roger Lawson
- Dec 13, 2022
- 1 min
Roger Lawson's 2022 Christmas Quiz fundraiser for SOFII
As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...
About Loyalty
- Dec 1, 2022
- 2 min
Loyalty Day shone light on loyalty across the globe
Loyalty Day is our annual celebration of charity supporter loyalty. It offers peers the opportunity to come together for an afternoon of...
Roger and Richard
- Nov 14, 2022
- 1 min
Here's the line-up for Loyalty Day 2022
We’re so excited to announce our full line-up of speakers for Loyalty Day 2022 - a global perspective on the importance of charity...
About Loyalty
- Oct 31, 2022
- 1 min
Loyalty Day 2022: Meet speaker Viktoria Rowe
We are delighted to announce that Viktoria Rowe, Director of Global Insight at Compassion International, will be speaking at Loyalty Day...
About Loyalty
- Oct 25, 2022
- 3 min
Loyalty Day 2022: Meet speaker Jo Dunsford
We are thrilled to announce that Jo Dunsford, Director at Animals Asia, will be one of our guest speakers at Loyalty Day 2022. Below, Jo...
About Loyalty
- Oct 17, 2022
- 1 min
Celebrating charity supporter loyalty around the world
Loyalty Day 2022: Thursday 17th November, 1.30-4.30pm GMT A global perspective on the importance of charity supporter loyalty… Join us...
About Loyalty
- Oct 11, 2022
- 1 min
How Barnardo’s are growing the loyalty of their newest donors
Not all supporters will feel the same, and there will be different levels of loyalty across the file. By measuring loyalty, it becomes...
About Loyalty
- Oct 7, 2022
- 1 min
Webinar shines light on growing loyalty and long term support
How can showing gratitude to supporters help improve results? How do you get the right balance between asking for more support and...
About Loyalty
- Sep 14, 2022
- 1 min
Free webinar: Loyalty Lightning Talks
Free webinar… Four charities… About Loyalty in partnership with SOFII are proud to host… LOYALTY LIGHTNING TALKS – 2pm on Thursday 29th...
Roger Lawson
- Sep 13, 2022
- 4 min
In legacy fundraising, it's not 'we', it's 'you'!
For this year's Remember A Charity Week, which took place last week (5-11 September), I was delighted to contribute a blog to UK...
Roger and Richard
- Aug 26, 2022
- 3 min
SolarAid: When a personal thank you can lead to so much more...
To mark one million solar lights sold and distributed in Africa, SolarAid wanted to say a special thank you. All staff were asked to call...
Roger and Richard
- Jun 13, 2022
- 3 min
Major study proves that growing supporter loyalty increases income
DOWNLOAD REPORT About Loyalty study sets out first definitive case for investing in the supporter experience Results prove a one-point...
Roger and Richard
- Apr 6, 2022
- 2 min
The three Rs charities need to focus on more than ever
It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...
Roger and Richard
- Mar 16, 2022
- 2 min
Ukraine crisis sees charity donations rise by 32% in one week
The number of charity donations has soared by 32% in the last week after the Ukrainian conflict led to a “wave of charitability” across...
Roger Lawson
- Feb 28, 2022
- 4 min
Magic matters...if we truly want to engage
Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...
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