How to expand donor loyalty
In this blog for Civil Society, first published in the November edition of Fundraising magazine, Roger Lawson explains how fundraisers...
Insights
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
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Richard Spencer
- Oct 20
- 4 min
Decoding the relationship between optimism, charitable giving and covid
This article was first published in the Chartered Institute of Fundraising' guide 'Fundraising and giving during Covid'. You can read the...
Roger and Richard
- Sep 20
- 1 min
Fears for regular giving in the UK as people cut back on non-essential costs
We were delighted to see the European Fundraising Association (EFA) feature the latest research findings from our Public Sentiment...
Roger Lawson
- Sep 20
- 4 min
Growing supporter loyalty doesn’t happen by accident
Part four of my blog series for SOFII on on understanding and growing loyalty is now out. In it, I discuss why investing in supporter...
Roger and Richard
- Sep 9
- 2 min
*FREE TRIAL* Public Sentiment Tracker
Join our weekly research community! Gain public insights that enhance the way your charity communicates, engages and fundraises. FREE one...
Roger and Richard
- Sep 3
- 2 min
Why a new Public Sentiment Tracker?
- Try a FREE one-month trial With so much going on in the world and in people’s lives, it’s absolutely critical to know how people are...
Roger Lawson
- Aug 10
- 4 min
A single measure of the health of your supporter relationships
Part three of my blog series on supporter loyalty has just gone up on SOFII's website. In it I explore how what you measure matters, and...
Richard Spencer
- Jul 19
- 2 min
Why charities need to tread softly with their post-lockdown fundraising
The pandemic brought about much change last year but thankfully, despite their own challenges, supporters still showed the love and some...
Roger Lawson
- Jul 13
- 4 min
What creates supporters with high loyalty?
It's great to see the second part of my blog series on loyalty up on SOFII's site. It follows on from part one, where I talked about why...
Roger Lawson
- Jun 25
- 3 min
Why it's key for fundraisers to understand supporter loyalty
I'm delighted to have been asked by SOFII to share some inspiration and insights on what loyalty is all about. Part one of my series of...
Roger and Richard
- May 20
- 3 min
The Hope Gap
At a difficult time, one real positive about the first lockdown was the surge we saw in community spirit. From the weekly Clap for...
Roger and Richard
- May 17
- 1 min
Are we really ready to embrace supporter centricity?
An honour to have our research referred to in this recent blog for the Chartered Institute of Fundraising by Allan Freeman, Chair of...
Roger and Richard
- May 13
- 1 min
Why reading the room is essential for great supporter loyalty
Proud to have contributed a blog to the European Fundraising Association's site this month on why keeping a watchful eye on changes in...
Roger and Richard
- May 13
- 1 min
Special focus: Donor love - Charity campaigns that give back
This month's Fundraising Europe Special focus feature saw the European Fundraising Association talk to charities about how they have put...
Roger and Richard
- May 13
- 1 min
Fundraising beyond lockdown: a round up of useful research
We are delighted to have had our weekly Covid-19 Sentiment Tracker included in UK Fundraising's feature Fundraising beyond lockdown: a...
Roger and Richard
- Mar 29
- 1 min
Helping charities re-start face-to-face
We've been tracking the impact of COVID-19 on a weekly basis since March 2020. One of the biggest impacts of lockdown on charities has...
Roger and Richard
- Dec 11, 2020
- 3 min
What can we learn from Marks and Spencer?
I love Loyalty Day. I love hearing from speakers who we wouldn’t usually hear from, sharing lessons from other sectors… I love being...
Roger and Richard
- Dec 8, 2020
- 2 min
Supporter Bliss
One of the things I like most about Loyalty Day is the variety of speakers we’re able to hear from. So I was very excited to hear from...
Roger and Richard
- Dec 7, 2020
- 2 min
The most loyal supporters (ever?)
Ever since 2015, Cats Protection has come top of all the charities that measure their supporters’ loyalty with About Loyalty. This was...
Roger and Richard
- Dec 4, 2020
- 2 min
Practical advice from the Supporter Experience Project
All this week I’ve been reflecting on last week’s Loyalty Day. We had a number of speakers bringing insights from outside our sector....