Insights

Do you want to understand more about the drivers of loyalty, new research or consumer insight?

Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.

The three Rs charities need to focus on more than ever

Roger and Richard

Apr 6
2 min

The three Rs charities need to focus on more than ever

It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...

Ukraine crisis sees charity donations rise by 32% in one week

Roger and Richard

Mar 16
2 min

Ukraine crisis sees charity donations rise by 32% in one week

The number of charity donations has soared by 32% in the last week after the Ukrainian conflict led to a “wave of charitability” across...

Magic matters...if we truly want to engage

Roger Lawson

Feb 28
4 min

Magic matters...if we truly want to engage

Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...

Roger and Richard

Dec 14, 2021
3 min

In conversation with David Reeves…

We were delighted to end Loyalty Day 2021 with a special Q&A session with David Reeves, newly appointed Chair of the Supporter Experience...

Simple steps can offer huge emotional benefit

Roger and Richard

Dec 14, 2021
3 min

Simple steps can offer huge emotional benefit

At our Loyalty Day 2021 we felt it important to include valuable insight from outside of the charity sector, asking what can we learn...

Roger Lawson

Dec 10, 2021
2 min

#RogersChristmasQuiz... the answers!

So, did you get them all right?! I hope you had some fun. And thanks to everyone who emailed me their answers. £200 has gone to SOFII,...

Roger and Richard

Dec 9, 2021
2 min

Measure and grow supporter loyalty with The Chase Index

Growing loyalty - the passion a supporter feels for you and your cause, should be at the heart of every supporter retention and...

Communicating with your supporters – The Leprosy Mission England & Wales

Roger and Richard

Dec 8, 2021
2 min

Communicating with your supporters – The Leprosy Mission England & Wales

The Leprosy Mission England and Wales places huge importance on keeping supporters at the forefront of thinking when planning and making...

Roger and Richard

Dec 8, 2021
2 min

Simple steps your charity can take to enhance supporter loyalty

Supporter experience and supporter loyalty has never been more important. At a time when charities and fundraising are under more...

Roger Lawson

Nov 11, 2021
5 min

How to expand donor loyalty

In this blog for Civil Society, first published in the November edition of Fundraising magazine, Roger Lawson explains how fundraisers...

Decoding the relationship between optimism, charitable giving and covid

Richard Spencer

Oct 20, 2021
4 min

Decoding the relationship between optimism, charitable giving and covid

This article was first published in the Chartered Institute of Fundraising' guide 'Fundraising and giving during Covid'. You can read the...

Fears for regular giving in the UK as people cut back on non-essential costs

Roger and Richard

Sep 20, 2021
1 min

Fears for regular giving in the UK as people cut back on non-essential costs

We were delighted to see the European Fundraising Association (EFA) feature the latest research findings from our Public Sentiment...

Roger Lawson

Sep 20, 2021
4 min

Growing supporter loyalty doesn’t happen by accident

Part four of my blog series for SOFII on on understanding and growing loyalty is now out. In it, I discuss why investing in supporter...

Roger and Richard

Sep 9, 2021
2 min

Public Sentiment Tracker

NOW CLOSED - our Tracker completed its two-year programme on 31.03.2022 All around us lives are changing. Concerns over COVID-19 are...

Roger and Richard

Sep 3, 2021
2 min

Why a new Public Sentiment Tracker?

- Try a FREE one-month trial With so much going on in the world and in people’s lives, it’s absolutely critical to know how people are...

A single measure of the health of your supporter relationships

Roger Lawson

Aug 10, 2021
4 min

A single measure of the health of your supporter relationships

Part three of my blog series on supporter loyalty has just gone up on SOFII's website. In it I explore how what you measure matters, and...

Why charities need to tread softly with their post-lockdown fundraising

Richard Spencer

Jul 19, 2021
2 min

Why charities need to tread softly with their post-lockdown fundraising

The pandemic brought about much change last year but thankfully, despite their own challenges, supporters still showed the love and some...

Roger Lawson

Jul 13, 2021
4 min

What creates supporters with high loyalty?

It's great to see the second part of my blog series on loyalty up on SOFII's site. It follows on from part one, where I talked about why...

Roger Lawson

Jun 25, 2021
3 min

Why it's key for fundraisers to understand supporter loyalty

I'm delighted to have been asked by SOFII to share some inspiration and insights on what loyalty is all about. Part one of my series of...

Roger and Richard

May 20, 2021
3 min

The Hope Gap

At a difficult time, one real positive about the first lockdown was the surge we saw in community spirit. From the weekly Clap for...