Greetings! From Natasha Evans, Supporter Experience Lead
Hello! My name is Natasha, though most people call me Tash, and I am beyond excited to join the About Loyalty team. I am obsessed with...
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Insights
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
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Kay Harrison
- Jul 23
- 1 min
Loyalty Day 2024 event announced for 21st November – register your free place today
Loyalty Day 2024 event date announced for Thursday, 21st November, from 2pm to 5pm GMT. Register your free place today!
Kay Harrison
- Jul 18
- 5 min
How can we grow supporter loyalty together? Senior charity leaders discuss
Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together. We wrapped up the day with a roundtable...
Richard Spencer
- May 29
- 4 min
Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience
We heard from Mike Dore, Senior Integration Manager at Barnardo’s, about their One Supporter Journey intiative.
Anton Krause
- May 21
- 2 min
Hello from Anton, Data and Analysis Manager
Uncover the stories hidden in your data with Anton, Data and Analysis Manager.
Richard Spencer
- May 2
- 2 min
Because of structure, not despite: joining up the supporter experience with The Children’s Society
As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...
Sarah Dalling
- Mar 25
- 4 min
Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s
By Sarah Dalling, Senior Legacy Marketing Manager, Barnardo's At Loyalty Day 2023, Lucy Richardson, Legacy Marketing Manager, and I...
Richard Spencer
- Mar 7
- 3 min
Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists
Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.
Richard Spencer
- Feb 26
- 3 min
Building a supporter-centred strategy with Macmillan
“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...
Richard Spencer
- Jan 29
- 3 min
New year, new beginnings
The start of a new year is naturally a time to take stock, a time of change and new beginnings; not only of the seasons as we leave the...
Roger and Richard
- Jan 15
- 1 min
They're here! The answers to Roger's Christmas Quiz!
Thank you to everyone who had a go at cracking the anagrams in Roger’s Christmas Quiz this year. If you’re still struggling with any of...
About Loyalty
- Dec 21, 2023
- 1 min
Watch on YouTube: Loyalty Day 2023
Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist. It was fantastic to see so many join us...
Roger Lawson
- Dec 11, 2023
- 1 min
Roger's Christmas Quiz fundraiser for SOFII is back!
As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...
Kay Harrison
- Aug 29, 2023
- 2 min
Greetings from Kay Harrison, Loyalty Action Planner
Hi there folks - my name is Kay Harrison, I’m the Loyalty Action Planner and I’m the newest member of the About Loyalty team. I wanted to...
Roger Lawson
- Aug 22, 2023
- 4 min
Growing loyalty in a small charity
In our latest Insight, About Loyalty founder and director Roger Lawson recaps the panel discussion he led at the CIOF Fundraising...
Kay Harrison
- Jul 13, 2023
- 4 min
Top 5 tips to grow loyalty from CIOF Fundraising Convention 2023
We were so pleased to see some of you for a catch-up at last week’s CIOF Fundraising Convention (#CIOFFC). As always, it was a fantastic...
Roger Lawson
- Jun 23, 2023
- 1 min
Watch on YouTube: Small charities, BIG loyalty masterclass
How small charities generate BIG loyalty among their supporters.
Roger Lawson
- May 9, 2023
- 2 min
What supporting Reading FC has taught me about donor loyalty
Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...
Joanna Culling
- Mar 28, 2023
- 5 min
How I write it – crafting a special thank you
SOFII’s Joanna Culling shows how spontaneity, personality and being prepared helps craft a special thank you to supporters. As I was...
Roger Lawson
- Dec 13, 2022
- 1 min
Roger Lawson's 2022 Christmas Quiz fundraiser for SOFII
As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...
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