Our Research
Our research shows – once and for all - that improving the supporter experience leads to more income for your charity. 20% more, in fact.
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This is backed up by more than 10 years of working with charities and nonprofits of all shapes, sizes and sectors - from local hospices to international NGOs, animal welfare to overseas aid, and everything in between.
We’ve surveyed 500,000 supporters across the globe, and we’ve consistently seen the same results: no matter who or where you are, growing supporter loyalty improves retention and increases long-term income.
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And what drives high supporter loyalty? An excellent supporter experience.
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You can find out more in our collection of insights, recommendations and guidance below:
Insights to grow loyalty and boost retention
Supporter experience: the future of fundraising (2026)
​Unlock your free copy to find out:
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How to raise 20% more income from your supporters in just three years
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What Greenpeace International have learned from measuring supporter experience across eight different countries
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Why Mind are on track to secure an ROI of 24:1 from their most recent supporter survey
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What really matters to the people that support you, and why this will help you to grow long-term supporter retention.
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The definitive case for growing supporter loyalty (2022)
This guide provides evidence from the largest ever research study into supporter experience, tracking loyalty and giving from nearly 50,000 supporters over a three-year period.
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The results prove that improving the supporter experience to grow loyalty increases retention, income, and legacy giving:
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20% more income,
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15% more donors continuing to give, and
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9% more legacy pledges.
Ready to raise more income with loyal supporters?
We’re here to help you unlock the fundraising potential of improving your supporter experience. Because a better experience means happier supporters, more income, and more positive change in the world.
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Drop us a message, any time - we'd be happy to set up a chat and share some pointers on where to start with decoding your supporter experience: