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Increasing fundraising income by measuring, understanding and growing supporter loyalty.

The Chase Index is a vibrant membership community, sharing and growing together. 

 

Join our supportive community of 50+ charities building supporter loyalty, based on research from millions of supporters across all types of causes.

 

For the first time, you will be able to: 

  • gain insights into the key drivers of your supporters' loyalty 

  • identify actions to improve your communications & supporter experience

  • provide concrete evidence of the impact of these improvements

  • develop a long-term research-based supporter stewardship programme 

 

The Chase Index provides charities with actionable insights, enabling better decision making to improve supporter stewardship programmes, control costs and increase fundraising revenue.

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What are the benefits of becoming a member?

 

The Chase Index provides charities with a vibrant membership community, sharing and growing together.

 

As a member your charity will be able to:

  • measure your supporters’ loyalty

  • understand why your supporters give to you and what makes them uniquely loyal to you

  • work with our experts to identify where your strengths are and, crucially, where your communications are not growing supporter loyalty, and

  • gain support in developing practical supporter experience and supporter journey strategies

  • benchmark your supporter loyalty, and measure the effectiveness of your communications in growing it

  • compare your loyalty scores to more than 40 other charities

  • grow your fundraising income

 
Is The Chase Index right for your charity?


Richard Spencer and Roger Lawson will be delighted to have a no obligation chat about whether your charity could benefit - simply fill in the form with your details and we'll be in touch.

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