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Increasing fundraising income by measuring, understanding and growing supporter loyalty.

The Chase Index is a vibrant membership community, sharing and growing together. 


Join our supportive community of 40+ charities building supporter loyalty, based on research from millions of supporters across all types of causes.


For the first time, you will be able to: 

  • gain insights into the key drivers of your supporters' loyalty 

  • identify actions to improve your communications & supporter experience

  • provide concrete evidence of the impact of these improvements

  • develop a long-term research-based supporter stewardship programme 


The Chase Index provides charities with actionable insights, enabling better decision making to improve supporter stewardship programmes, control costs and increase fundraising revenue.

What are the benefits of becoming a member?


The Chase Index provides charities with a vibrant membership community, sharing and growing together.


As a member your charity will be able to:

  • measure your supporters’ loyalty

  • understand why your supporters give to you and what makes them uniquely loyal to you

  • work with our experts to identify where your strengths are and, crucially, where your communications are not growing supporter loyalty, and

  • gain support in developing practical supporter experience and supporter journey strategies

  • benchmark your supporter loyalty, and measure the effectiveness of your communications in growing it

  • compare your loyalty scores to more than 40 other charities

  • grow your fundraising income

Is The Chase Index right for your charity?

Richard Spencer and Roger Lawson will be delighted to have a no obligation chat about whether your charity could benefit - simply fill in the form with your details and we'll be in touch.

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