Did you know that charity supporters with high loyalty are happier and more likely to give again?
Our latest research has now proven that improving supporter loyalty through adapting and improving supporters' experiences with a charity, will increase donor retention, increase legacy pledges and increase total income - all with more satisfied donors set to support for the long-term.
In fact, just a one point increase in supporter loyalty can lead to a 20% increase in income over three years.
Our Loyalty Services help charities grow supporter loyalty and income. Find out more below.