Our Services

We exist to help you successfully embed the supporter experience across your organisation.

Working with us is the first step towards truly understanding your supporter experience - what makes your supporters tick, and why.

Our research has proven that improving supporter loyalty, by adapting and improving supporters' experiences with a charity, will increase retention, increase legacy pledges and increase fundraising income - all with more satisfied donors set to support for the long-term.

In fact:

A one point increase in supporter loyalty can lead to a +20% increase in income over three years.

Our services can help you to understand and improve your supporter experience, grow supporter loyalty and raise more income. Find out more below or get in touch here.

The Chase Index

Increase support and income by monitoring your supporter experience with your very own loyalty score.

Includes exclusive member benefits.

Consultancy

Through experience in fundraising, planning and governance, we provide highly tailored consulting to help you identify and remove barriers and deliver greater impact.

Simple Audit

A tool for auditing your charity's supporter experience maturity and taking action to be more supporter-focused through your communications.

“I have worked with the About Loyalty team for two years now. The Chase Index is our go-to metric for measuring supporter experience and our work with them has allowed us to further refine how we think about and talk to our audiences. As well as the impact of the insight they deliver through the Chase Index, the network they've developed with so many charities sharing valuable experience and helping each other develop their supporter experience is incredible and a real benefit to all the charities involved.”

Kelsey Haver, Fundraising Planning Manager, Royal British Legion