Loyalty Day 2025: the future of supporter experience

EVENT DETAILS

Imagine a future where the supporter experience is prioritised across your organisation. Where supporters who feel loved, valued and appreciated are giving more, and giving for longer. Where you raise more income, deliver more impact, and make more positive change in the world.

Join us and a panel of special guest speakers at Loyalty Day 2025, as we explore the future of supporter experience – and gain exclusive early access to our brand new report, unlocking the experience for supporters around the world.

Now in its ninth year, this free, virtual conference is bursting with practical tips, expert insights, and proven strategies for optimising your supporter experience.

The end result: happier supporters, more income, and more impact – for more charities around the world.

PROGRAMME

Joining Roger, Richard, Sally, Tash and Kay will be a panel of industry experts to share their unique perspectives on supporter experience and loyalty:

The people behind our people power: understanding the drivers of supporter engagement across the global Greenpeace network

Joe White, Fundraising and Supporter Experience Manager, Greenpeace International

In an increasingly challenging acquisition landscape, retaining supporters is becoming ever more crucial. Greenpeace International has embarked on the journey to understand, in depth, what motivates donors across the global Greenpeace network: what creates long-term engagement and value and, therefore, what should be embedded at the heart of each offices supporter experiences. And Joe is here to share what they have found.

Connecting the dots: embedding supporter experience into Mind’s organisational strategy

Katie Mitchell, Head of Supporter Engagement, Mind

In this session, Katie will share how getting some disappointing loyalty scores became an opportunity to build support for a focused strategy that would improve supporter experience. Katie will share how supporter feedback showed that treating supporters well was critical to both Mind's ability to deliver its mission and its financial sustainability.

You will hear about how Mind responded by building supporter experience into the organisation strategy and, scariest of all, committed to a specific target based entirely on supporter feedback. Katie will share some of the challenges along the way, working out what was possible and connecting the dots to determine what would have the greatest impact for supporters and for Mind's mission.

Making shift happen: how donor retention and loyalty became everyone’s business at SCHF

Tanya Sarina, Director of Donor Experience, Sydney Children's Hospitals Foundation

Tess O'Sullivan, Head of Individual Giving, Sydney Children's Hospitals Foundation

Timothy Talty, Head of Donor and Patient Engagement, Sydney Children's Hospitals Foundation

Discover how Sydney Children’s Hospitals Foundation brought donor retention and loyalty into the spotlight and turned supporter experience into an award-winning strength. We’ll share the non-financial metrics shaping loyalty, the challenges we overcame along the way, and the lessons that shifted loyalty from team goal to organisational priority. Join us to explore the future role of supporter experience in building lasting donor connection and impact.

And we are delighted to welcome Ken Burnett, Co-Founder, The Commission on Donor Experience and best-selling author of Relationship Fundraising, as our keynote speaker to kick off the afternoon. Ken is an inspirational speaker and author of several books on donor development and communication, including his best-seller, Relationship Fundraising (first published 1992, third fully revised edition published 2024) described by professor Adrian Sargeant as “The most influential, beautifully written and warm text in fundraising”. Ken believes fundraising done well really can enrich the lives of donors, fundraisers and everyone engaged in the issues and causes that together they transform around the world. But to do that, fundraisers first have to change fundraising itself.

You don't want to miss this!

Loyalty Day is for you if:

• You thrive on actionable insights and practical advice. Whether you're looking to refine your communication tactics or explore innovative supporter experience models, you'll leave with a toolkit of ideas to put into practice.

• You’re looking for compelling data and case studies that demonstrate the value of investing in supporter experience. Learn how commitment, satisfaction and trust are the strongest indicators of future giving behaviour, and how these insights can drive strategic change in your organisation.

• You’re part of any team, in any charity. Supporter experience is not just for the fundraising and marketing teams - it's for everyone. Join us to understand the financial impact of loyal supporters, the strategies that can foster a culture of engagement, and the stories of cross-departmental collaboration to inspire your success. 

What you’ll gain:

• Pioneering research into the connection between supporter experience and sustainable fundraising, underpinned by millions of data points from 500,000+ supporters.

• Exclusive early access to our ground-breaking new supporter experience report.

• Inspiring success stories from charity experts who are already making supporter experience a priority.

• Practical takeaways to help embed supporter experience best practice into your organisation and grow long-term income.

Loyalty Day is an opportunity to connect with industry leaders, gain actionable strategies, and understand the critical role of supporter experience in your organisation's success.

Together, we can shape the future of supporter experience and ensure a thriving, sustainable charity sector. Register now and join us at Loyalty Day 2025!

Get a taste of what to expect: discover the highlights from Loyalty Day 2024.

Want to hear about more events like these? Sign up to our mailing list.