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We are About Loyalty.

The only dedicated supporter experience agency using science to help charities deliver better experiences, more income and greater impact.
 

It's great to meet you.

Better supporter experiences.

Happier supporters.

More income.

More impact.

Our vision is a future where every charity and nonprofit values, measures and monitors their supporter experience, and uses this insight to realise their long-term fundraising potential.

 

From years of research across 500,000+ supporters, we know that supporters with high loyalty are more likely to give again, more likely to give more, and even more likely to leave a legacy. And we've used this knowledge to help more than 50 charities improve their supporter experience, grow their loyalty and long-term income. â€‹â€‹

Amanda Long, Supporter Experience Manager, Battersea Dogs & Cats Home

"Working with About Loyalty has been genuinely transformational for our Supporter Experience work. Their passion, energy and depth of expertise mean that every piece of work delivers far beyond expectations – they are without doubt one of our favourite agencies to work with, and the value they bring is truly priceless."

Our Services

1

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

2

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

3

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

SUPPORTER EXPERIENCE: THE FUTURE OF FUNDRAISING
Unlock your copy of the latest evidence that supporter experience can grow your income by 20% in three years:

"Drawing on a decade of About Loyalty's research - hundreds of thousands of supporter voices and a robust, evidence-based methodology - it offers a deep understanding of what makes supporters stay."

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Harpreet Kondel, BA (Hons) PG Dip IDM MCIOF

Chair, Chartered Institute of Fundraising

About Loyalty report cover - Supporter experience the future of fundraising (300 x 424 px)

SUPPORTER EXPERIENCE: THE FUTURE OF FUNDRAISING

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The Chase Index: a global movement to improve supporter experience

"The first thing I'd recommend charities do is to join The Chase Index and start measuring the supporter experience."

David Amos-Reeves

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Head of Customer Experience and Engagement, Prostate Cancer UK

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Part of a global movement to improve supporter experience:

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One quick, simple measure 
Which loyalty product is right for you?
Find out below...

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