top of page
Happier, more loyal supporters.
More sustainable
income for your charity.
More positive
impact in the world.

Welcome to About Loyalty.

Understanding, inspiring and growing loyalty to improve the supporter experience

We are a boutique not-for-profit agency,  specialising in conducting groundbreaking research for our charity clients.


Using The Chase Index and tailored research, we empower organisations to understand and grow supporter loyalty through insight-driven strategies.

Which loyalty product is right for you?
Find out below...

bottom of page