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Data-driven action to improve the supporter experience.

Happier, more loyal supporters who love what you do and why you do it.

More sustainable income for your charity and more positive impact in the world.

We are About Loyalty.

The only dedicated supporter experience agency using science to help charities deliver better experiences, more income and greater impact.
 

It's great to meet you.

The moment you begin to measure something, you change it... and it changes you.

Our vision is a future where every charity and nonprofit values, measures and monitors their supporter experience, and uses this insight to realise their long-term fundraising potential.

 

From years of research across 500,000+ supporters, we know that supporters with high loyalty are more likely to give again, more likely to give more, and even more likely to leave a legacy. And we've used this knowledge to help more than 50 charities improve their supporter experience, grow their loyalty and long-term income. â€‹â€‹

01.

Describe the key features of the service and how users can benefit from it.

02.

Describe the key features of the service and how users can benefit from it.

03.

Describe the key features of the service and how users can benefit from it.

Our Services

1

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

2

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

3

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

FOE_Logo_RGB_Horizontal_On light.png
Battersea_logo.png
British-Red-Cross-logo-e1662130972900.jpeg
TF_In_Aid_Of_Tearfund_LOGO_AW-02_edited.png
10319_Breast_Cancer_Now_Core_Logo_Pink_RGB.jpg
Dementia-UK-1024x404.png
RBL logo.png
Parkinson's UK logo 2025.png
Mind logo.png

The Chase Index: a global movement to improve supporter experience

"The first thing I'd recommend charities do is to join The Chase Index and start measuring the supporter experience."

David Amos-Reeves

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Head of Customer Experience and Engagement, Prostate Cancer UK

Dementia-UK-1024x404.png
RBL logo.png
Parkinson's UK logo 2025.png
Mind logo.png
FOE_Logo_RGB_Horizontal_On light.png
Battersea_logo.png
British-Red-Cross-logo-e1662130972900.jpeg
TF_In_Aid_Of_Tearfund_LOGO_AW-02_edited.png
10319_Breast_Cancer_Now_Core_Logo_Pink_RGB.jpg

Part of a global movement to improve supporter experience:

Battersea D and C Home.png
10319_Breast_Cancer_Now_Core_Logo_Pink_RGB.jpg
British-Red-Cross-logo-e1662130972900.jpeg
Dementia-UK-1024x404.png
RBL logo.png
Yorkshire Cancer Research 2025 logo.jpg
Ty Hafan logo 2025.jpg
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AA KSS logo.png
Woodland Trust logo.jpg
SCHF logo 2024.jpg
Canal and River Trust CART logo.png
Mind logo.png
Alzheimers Logo Desktop.png
Ripple Effect 2025 logo.jpg

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One quick, simple measure 
Which loyalty product is right for you?
Find out below...

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