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Loyalty Day 2023 - Recap

This year we welcomed a great line up of charity leaders who have helped create a culture for growing supporter loyalty together – watch and be inspired and energised with new ideas! 


  • Transforming Macmillan together – Jess Gillham, Reimagine Macmillan Taskforce leader shared how the cancer charity is taking an inclusive and collaborative approach to setting a new vision for the future. 


  • Because of structure, not despite – Joe Jenkins, Executive Director, Social Impact, The Children’s Society talked about how you can use structure to your advantage to help deliver more impact and better experiences.


  • The importance of Equity, Diversity & Inclusion (EDI) in the charity sector – Isha Sadiq, Senior Internal DEI Consultant, EW Group, discussed EDI in the charity sector — what we mean by EDI and how to approach barriers to inclusion.


  • Kind leadership – Shahida Aslam, Director of Operations, Helena Kennedy Foundation – Shahida shared her personal experiences and thoughts on leadership and the positive impact this can have on teams and the experiences they offer supporters.


  • Legacy case study – This case study presented by Barnardo's Sarah Dalling, Senior Legacy Marketing Manager, and Lucy Richardson, Legacy Marketing Manager showcased how collaboration created a top-drawer legacy campaign for the children's charity. 


  • Charity roundtable discussion – Senior leaders Tracey Pritchard (RSPCA), Paul Amadi, (British Red Cross); and Joe Jenkins (The Children's Society) reflected on their personal experiences of collaboration to deliver better supporter experiences.

Our speakers

With a theme of culture and working together, we presented a series of short talks and discussions with our guest charities to explore how collaboration is essential for delivering truly excellent experiences for our beneficiaries, colleagues and partners, and our supporters. The kind of experiences that grow supporter loyalty, positive reputation and donated income.

Jess Gillham - Reimagine Macmillan Taskforce Lead  .png

Jess Gillham

Reimagine Macmillan Taskforce lead, Macmillan Cancer Support

Shahida Aslam (250 x 250 px).png

Shahida Aslam

Director of Operations, Helena Kennedy Foundation

Tracey Pritchard — RSPCA (250 x 250 px) circle.png

Tracey Pritchard

Director of Engagement and Income Generation, RSPCA

Joe Jenkins (250 x 250 px).png

Joe Jenkins

Executive Director of Social Impact, The Children’s Society

Sarah Dalling — Barnardo’s (250 x 250 px) circle.png

Sarah Dalling

Senior Legacy Marketing Manager, Barnardo's

Paul Amadi MBE — British Red Cross (250 x 250 px) circle.png

Paul Amadi

Chief Supporter Officer, British Red Cross

Isha Sadiq  (250 x 250 px).png

Isha Sadiq

Senior Internal DEI Consultant, EW Group

Lucy Richardson — Barnardo’s (250 x 250 px) circle.png

Lucy Richardson

Legacy Marketing Manager, Barnardo's

Sarah Haine
Senior Supporter Experience Advisor
The Leprosy Mission

“Loyalty Day is a highlight of my calendar and an event I always look forward to. Each time there is a stellar list of guest speakers who openly share great insights and ideas. I always come away inspired and energised.”

Carla Lord
Senior Experience Manager

“About Loyalty’s research into loyalty is the Holy Grail that all those of us invested in supporter experience have been waiting for! For me, the main take out is finally having a tangible link between improving the experience and an increase in income. Very exciting!”

Shabz Khokhar
Head of Supporter Care
Motor Neurone Disease Association

"Loyalty Day is an annual highlight for me, I always look forward to hearing and sharing insights, such a great way to expand your knowledge."

​Loyalty Day is our annual FREE online event that celebrate all things ‘loyalty’.

Catch up with what you missed at Loyalty Day 2023— or re-watch your favourite parts!

Roger, Richard & Kay

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