Download the report: 'The definitive case for growing supporter loyalty'
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What is ‘The definitive case for growing supporter loyalty’?
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This guide provides evidence from the largest ever research study into supporter experience, tracking loyalty and giving from nearly 50,000 supporters over a three-year period between 2018 - 2022.
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The results prove that improving the supporter experience to grow loyalty increases retention, income, and legacy giving.
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How does growing loyalty impact supporter retention?
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By using a unique measure for the supporter experience, we can show the direct impact of supporter loyalty on long-term giving:
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20% more income,
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15% more donors continuing to give, and
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9% more legacy pledges.
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We’ve always known that investing in the supporter experience is vital to an organisation's long-term success. Now, this report gives you the evidence you need to make the case. ​
"The insights from the research enabled us to identify and focus on the supporters where there is most to be gained. Seeing loyalty, engagement and retention rates all growing has given us the confidence to now focus on other groups.”
Nicolle Porter, Individual Giving Manager - Stewardship, Barnardo's
Got any questions, or want to know more?
We’re here to help you unlock the fundraising potential of improving your supporter experience. Because a better experience means happier supporters, more income, and more positive change in the world.
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Drop us a message, any time - we'd be happy to set up a chat and share some pointers on where to start with decoding your supporter experience: