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Growing Loyalty to Grow Income, June 2022​

- download our new research report

As part of the largest study ever carried out in the field of supporter experience, our latest research project has analysed 50,000 donors across 12 charities, measuring loyalty and behaviour over a three-year period. The results reveal irrefutable proof that:


Improving the supporter experience to grow loyalty increases retention, income, and legacies! 


We’ve always known that the supporter experience is important but now, the new evidence within this report proves it and means your case for support just got stronger! 


To download your free copy of our report, fill in your details below and it will be sent directly to your inbox.

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