Thu 19 Nov
|Zoom
Loyalty Day 2026: what supporters are telling us
Register for the tenth annual Loyalty Day conference, bringing together expert speakers to help you measure, understand and improve your supporter experience - and raise more long-term income.
Time & Location
19 Nov 2026, 14:00 – 17:00 GMT
Zoom
About the event
EVENT DETAILS
Great supporter experiences lead to more long-term income, with loyal supporters who love what you do and why you do it. But to get that magic formula just right, there’s a crucial step for charities of all sizes: asking for, listening to and acting on insight from their supporters.
Join the About Loyalty team and a stellar line-up of guest speakers for Loyalty Day 2026: what supporters are telling us and unlock the tools, techniques and opportunities you need to build great experiences, led by supporter insight, and raise more income.
What is Loyalty Day?
Loyalty Day is the annual, flagship event hosted by About Loyalty, focussing on excellent supporter experiences and their impact on loyalty and long-term income.
Now in its tenth year, this free, virtual conference is bursting with practical tips, expert insights, and proven strategies for optimising your supporter experience.
The end result: happier supporters, more income, and more impact – for more charities around the world.
You'll love Loyalty Day if...
You’re curious about the opportunities that lie in your supporter data – what do you know about the people who make your work possible, and how can these insights help you to fundraise better?
You’re building a case for investment in supporter experience at your organisation - in which case, bring your notepad, because you’ll want to write this all down!
You’re excited to join the growing movement of charity professionals who are championing the importance of supporter experience.
What you’ll gain at Loyalty Day 2026...
Insights from the experts. Pioneering research into the connection between supporter experience and sustainable fundraising, underpinned by millions of data points from 600,000+ supporters.
Proof this works. Inspiring success stories from charity experts who are already placing supporter-led insight at the heart of their supporter experience strategy.
Your next steps. Practical takeaways to help embed supporter experience best practice into your organisation and grow long-term income.
PROGRAMME
Joining Roger, Richard, Sally, Tash and Kay will be a panel of industry experts to share their unique perspectives on supporter experience and loyalty:
Keynote speaker: Mark Phillips
We’re delighted to welcome Mark Phillips as our keynote speaker for Loyalty Day 2026!
Mark Phillips is Principal Partner at MPFA and has spent more than 37 years helping charities grow their fundraising. With decades of experience working with many of the UK’s best-known charities, Mark believes the best fundraising starts by understanding donors properly and putting their motivations and needs at the centre of decision-making. He’s also known for questioning some of the sector’s long-held assumptions — usually with evidence, curiosity and a sense of humour rather than dogma.
Kicking off Loyalty Day 2026 with a bang, Mark will be joining us to unpack some myths about supporter loyalty - where charities are getting it right, why so many are still getting it wrong, and what this means for the sector.
About Mark:
Mark founded his first fundraising agency nearly three decades ago and has worked with many of the UK’s best-known charities, as well as organisations internationally, bringing together expertise in research, marketing, strategy and creative development.
At MPFA, Mark works closely with clients on fundraising strategy, donor insight, product development and creative thinking. He’s especially known for his work with mid-value and high-value donors, where he’s spent years challenging the sector to think bigger about what supporters are genuinely willing and able to give. His original Bluefrog research into mid-value donors is still widely regarded as essential reading in the field.
A regular speaker on the international conference circuit, Mark has presented at the Australasian Fundraising Forum, International Fundraising Congress, the CIOF Fundraising Convention , Congreso Fundraising, AFP Conferences on Fundraising, AFP Toronto Congress and many others.
He also writes regularly on fundraising, strategy and donor behaviour on his Substack, Fundraising Insight.
Check back soon for more guest speakers to be confirmed.
Praise for Loyalty Day:
“In a world of online content, this has been the best session I’ve attended in ages. Rich and generous in what you all shared - and so firmly based on data & real life. Thank you All!”
“Thank you to everyone in this chat and to all the presenters for today. I’m a new chair and have found a group of people focused on what I am thinking about. First time, virgin fundraising webinar person, so PRAISED HANDS”
“Thank you so much for this! Wonderful presentations and insights. I clear my calendar and look forward to this every year.”
“Absolutely fabulous! Loved it last year. Loved it more this year 😊“
Get a taste of what to expect: discover the highlights from Loyalty Day 2025.
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