Supporter Experience Masterclasses
Do you know what really matters to your supporters - why do they give, and keep on giving?
Are you ready to supercharge your fundraising income with supporters who feel truly connected to your cause?
Do you want to gain practical advice, top tips and other supporter experience goodies from the experts?
Join us to discover how investing in your supporter experience can unlock the key to long-term fundraising success.
Our online, interactive masterclasses provide the insights and the tools you need to deliver an outstanding experience for supporters:
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Proven techniques, grounded in years of research, for growing lifetime supporter value.
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Real-world examples from charities already taking action to improving their supporter experience.
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A chance to share ideas and connect with like-minded fundraisers.
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Practical tips and actions for you to take away and start using the next day.
Places are free, but they are limited. Find out more and reserve your place below!
"I really enjoyed the masterclass last week. There were so many useful tips and tricks, particularly on how we might improve our processes, and trying to walk in our supporters’ shoes so we can understand what the pain points might be."
Masterclass attendee
Battersea Dogs and Cats Home: what we learned when we stopped guessing how supporters felt
Wednesday 22nd April 2026
10:00 – 11:30 BST (Zoom)
Our research has proven the direct link between better supporter experiences, high donor loyalty and more long-term giving. But what does this look like in action?
Join the About Loyalty team and Amanda Long, Supporter Experience Manager at Battersea Dogs & Cats Home, for an unmissable masterclass unpacking the steps they've taken to understand and improve their supporter experience – with plenty of practical tips for you to do the same.
Magic moments and loyalty: the impact of surprise and delight at Diabetes UK
Wednesday 29th April 2026
10:00 – 11:30 BST (Zoom)
Satisfaction lies at the heart of a great supporter experience – if someone feels satisfied with the way you treat them, they’re more likely to stick around (and much more likely to support you again in the future).
But in a world of tight deadlines, tighter budgets and rising customer expectations, how can you deliver an experience that leaves your supporters satisfied?
In this hands-on masterclass, we’re delighted to be joined by Zoë Russell, Fundraising Events Manager at Diabetes UK, who will be sharing a sock-tacular example of how they are surprising and delighting supporters. Together, we’ll dive into the research behind supporter satisfaction and show you how to deliver moments that don’t just meet, but exceed, supporter expectations.
Putting supporters first at the RNLI
Wednesday 13th May 2026
10:00 - 11:30 BST (Zoom)
When 17,000 supporters shared their feedback, the RNLI listened.
In this hands-on masterclass, Carla Lord, Senior Experience Manager, and Sabine Courtice, Research Manager, will lift the lid on their journey to better understand supporters at the RNLI:
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How they got the right people involved from the start (and how this paid off later down the line)
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What they’ve learned from listening to supporters so far
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How this has helped to shape a supporter experience that focuses on strengthening connection
From lifeguards to loyalty, join us to explore exactly how their focus on an excellent supporter experience is helping the RNLI to boost long-term fundraising income.
How Tŷ Hafan Children’s Hospice used audience insight to unlock their supporter experience
Wednesday 3rd June 2026
10:00 - 11:30 BST (Zoom)
The team at Tŷ Hafan Children's Hospice have been on a long strategic journey to learn more about their supporter experience – what their supporters love, where the organisation could improve, and how those improvements will impact their supporter loyalty and long-term income.
In this session, we’ll hear from James Davies-Hale, Head of Fundraising (Events & Supporter Care) at Tŷ Hafan, about the ins and outs of embedding supporter experience excellence across the organisation.
We’ll explore what loyalty looks like for hospice and healthcare charities, and share some top tips to boost your own supporter experience action planning.
These masterclasses are NOT recorded, so bring your thinking caps and get ready to get stuck in!
Sign up now for a morning of insights, ideas and actions to build stronger supporter relationships - and raise more income.
“About Loyalty’s research into loyalty is the Holy Grail that all those of us invested in supporter experience have been waiting for! For me, the main take out is finally having a tangible link between improving the experience and an increase in income. Very exciting!”
Carla Lord, Senior Experience Manager, RNLI