Battersea Dogs and Cats Home: what we learned when we stopped guessing how supporters felt

Our research has proven the direct link between better supporter experiences, high donor loyalty and more long-term giving. But what does this look like in action?

Join the About Loyalty team and Amanda Long, Supporter Experience Manager at Battersea Dogs & Cats Home, for an unmissable masterclass unpacking the steps they've taken to understand and improve their supporter experience – with plenty of practical tips for you to do the same.

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​Our free Supporter Experience Masterclasses provide the insights and the tools you need to deliver an outstanding experience for supporters:​​

• Proven techniques, grounded in years of research, for growing lifetime supporter value.​

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• Real-world examples from charities already taking action to improving their supporter experience.

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• A chance to share ideas and connect with like-minded fundraisers.

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• Practical tips and actions for you to take away and start using the next day.