FE Accelerator: Supporter Experience

We're delighted to be delivering a limited masterclass in partnership with Fundraising Everywhere in January:

In a world where supporter retention is crucial for sustainable fundraising, investing in an excellent supporter experience is no longer a “nice-to-have”. From the first interaction to long-term engagement, every touchpoint matters – because more loyal supporters, who love what you do and why you do it, will raise 20% more income over three years.

Whether you’re just starting out or looking to refine your approach, this Accelerator course will help you to build a strong foundation for successful supporter experience planning.

Based in robust research and evidence, we’ll dive into the key ingredients of an excellent experience, interrogate what these ingredients look like for your organisation, and come away with the start of an action plan for your team to start making real change and seeing the results.

Join us in January to kickstart your 2026 with the insight, tools, and confidence to take your organisation from zero to supporter experience hero.

Key learnings from this Accelerator:

• You’ll learn what matters to supporters – what drives someone to give, and to keep giving – and how this can shape your supporter journey planning.

• You’ll gain confidence in understanding and analysing how your supporters feel about you: where your strengths lie, alongside the best opportunities for improvement.

• You’ll pick up top tips inspired by charities already measuring and improving their supporter experience, and benefit from advice and guidance for putting those top tips into action.