Magic moments and loyalty: the impact of surprise and delight at Diabetes UK

Satisfaction lies at the heart of a great supporter experience – if someone feels satisfied with the way you treat them, they’re more likely to stick around (and much more likely to support you again in the future).

But in a world of tight deadlines, tighter budgets and rising customer expectations, how can you deliver an experience that leaves your supporters satisfied?

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In this hands-on masterclass, we’re delighted to be joined by Zoë Russell, Fundraising Events Manager at Diabetes UK, who will be sharing a sock-tacular example of how they are surprising and delighting supporters. Together, we’ll dive into the research behind supporter satisfaction and show you how to deliver moments that don’t just meet, but exceed, supporter expectations.

Our free Supporter Experience Masterclasses provide the insights and the tools you need to deliver an outstanding experience for supporters:​​

• Proven techniques, grounded in years of research, for growing lifetime supporter value.​

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• Real-world examples from charities already taking action to improving their supporter experience.

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• A chance to share ideas and connect with like-minded fundraisers.

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• Practical tips and actions for you to take away and start using the next day.