Putting supporters first at the RNLI

When 17,000 supporters shared their feedback, the RNLI listened.

In this hands-on masterclass, Carla Lord, Senior Experience Manager, and Sabine Courtice, Research Manager, will lift the lid on their journey to better understand supporters at the RNLI:

• How they got the right people involved from the start (and how this paid off later down the line)

• What they’ve learned from listening to supporters so far

• How this has helped to shape a supporter experience that focuses on strengthening connection

From lifeguards to loyalty, join us to explore exactly how their focus on an excellent supporter experience is helping the RNLI to boost long-term fundraising income.

Our free Supporter Experience Masterclasses provide the insights and the tools you need to deliver an outstanding experience for supporters:​

• A chance to share ideas and connect with like-minded fundraisers.

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• Proven techniques, grounded in years of research, for growing lifetime supporter value.​

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• Real-world examples from charities already taking action to improving their supporter experience.

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• Practical tips and actions for you to take away and start using the next day.