Shaping a shared vision for supporter experience with The Woodland Trust

What does “supporter experience” mean to you? And does it mean the same thing to your colleagues in finance, fundraising, and marketing?

In this session, Matt Warrilow, Supporter Journey Manager at The Woodland Trust, will share how he’s led the charity’s work to define what excellent supporter experience looks like - and how that shared definition will begin to shape long-term strategy, cross-team collaboration and everyday decisions that put supporters first.

Our free Supporter Experience Masterclasses provide the insights and the tools you need to deliver an outstanding experience for supporters:​

• A chance to share ideas and connect with like-minded fundraisers.

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• Proven techniques, grounded in years of research, for growing lifetime supporter value.​

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• Real-world examples from charities already taking action to improving their supporter experience.

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• Practical tips and actions for you to take away and start using the next day.