Are we really ready to embrace supporter centricity?

An honour to have our research referred to in this recent blog for the Chartered Institute of Fundraising by Allan Freeman, Chair of Remember A Charity.


In it, Allan talks about how the pandemic has given charities an opportunity to embrace supporter centricity but asks if the sector is brave enough to take it, as well as what this means for legacy fundraising. He argues that more engaged supporters feel more valued and connected, and are more likely they are to leave a gift in their Will – highlighting our finding that supporters with high loyalty are three times as likely to give again and five times as likely to leave a legacy.


Read the piece here.

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