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Insights
Do you want to understand more about what makes an excellent supporter experience? Why it's so important to encourage feelings of loyalty in your supporters, and how you can optimise your experience to make that happen?
Read on for insights, advice and guidance, hand-picked by us, to help you:
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Take practical action to improve supporter experience
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Learn from charities already measuring and taking steps to improve their supporter experience
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Empower senior leadership and team members to adopt supporter experience across your organisation
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Unpack exactly what makes an excellent experience, for charities across the globe
And much more...
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Loyalty Day 2025: the highlights
What we learned from exploring the future of supporter experience at Loyalty Day 2025 , and how you can get your hands on our latest report . Loyalty Day is always a highlight of the calendar for the About Loyalty team, but something about this year felt special. From Edinburgh to Bangalore, Vancouver to Barcelona, and everywhere in between, 1,500 people signed up from more than 30 countries across the globe to imagine what the future looks like for their supporter experience
Kay Harrison
Nov 254 min read
Loyalty Day 2025 speaker spotlight: Ken Burnett reflects on donor loyalty and The Commission on the Donor Experience
Our Loyalty Day keynote speaker, Ken Burnett, almost needs no introduction – but we’re going to give him one anyway. Co-Founder of the SOFII Foundation and The Commission on the Donor Experience , inspirational speaker and best-selling author of several books on donor development and communication, Ken believes fundraising done well really can enrich the lives of donors, fundraisers and everyone engaged in the issues and causes that together they transform around the world.
Kay Harrison
Nov 172 min read
Loyalty Day 2025 session spotlight: Tanya Sarina, Tess O’Sullivan and Timothy Talty, Sydney Children's Hospitals Foundation
We’re delighted to welcome the team from Sydney Children's Hospitals Foundation (SCHF) to Loyalty Day 2025! Tell us a little about yourselves… (L-R): Tess O'Sullivan, Tanya Sarina and Timothy Talty, Sydney Children's Hospitals Foundation Hi, I'm Tanya. As Director of Donor Experience, I oversee the strategy and delivery across the Donor and Patient Engagement, Supporter Care and Volunteer teams, supporting meaningful, personalised supporter experiences that foster genuine co
Kay Harrison
Nov 122 min read
Loyalty Day 2025 speaker spotlight: Katie Mitchell, Mind
Katie leads on the supporter experience strategy at Mind, but not just this – she also leads on their supporter journey design and the automation of product journeys, long-term journey development and cross-sell strategy. What brought you to supporter experience? My early career background is in fundraising. I led teams across community, events, individual giving, legacy and in memory fundraising , which proved to me that long-term fundraising growth can only be achieved if c
Kay Harrison
Oct 292 min read
Programme announced! Loyalty Day 2025: the future of supporter experience
Now in its ninth year, Loyalty Day is free, virtual conference, bursting with practical tips, expert insights, and proven strategies for optimising your supporter experience. This year's theme, the future of supporter experience , invites you to join us as we imagine a future where the supporter experience is prioritised across every organisation. Where happier supporters, who feel loved, valued and appreciated are giving more, and giving for longer. The result? More incom
Kay Harrison
Sep 243 min read
Loyalty Day is back for 2025!
That's right: our free online conference dedicated to all things supporter experience is set to return on Thursday 20th November, from 14:00 - 17:00 GMT, and registrations are now open.
Kay Harrison
Jul 231 min read
The power of listening: British Red Cross on navigating supporter loyalty
Whether you’re asking over the phone or on your donation forms, the power of listening really can transform your supporter experience.
Kay Harrison
Jan 282 min read
Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now
Follow these tips to gain leadership support and build long-term supporter loyalty – just like Jenna’s team at Breast Cancer Now.
Kay Harrison
Jan 162 min read
One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned
Pick up some top tips from Giannina Walsh, Supporter Experience Manager at Dementia UK, to help you shape your own SX strategy.
Kay Harrison
Dec 11, 20242 min read
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences.
Kay Harrison
Dec 10, 20242 min read
Loyalty Day 2024: how good is your supporter experience?
View the recording for Loyalty Day 2024: How good is your supporter experience?
Kay Harrison
Dec 5, 20242 min read
Loyalty Day 2024 event announced for 21st November – register your free place today
Loyalty Day 2024 event date announced for Thursday, 21st November, from 2pm to 5pm GMT. Register your free place today!
Kay Harrison
Jul 23, 20241 min read
How can we grow supporter loyalty together? Senior charity leaders discuss
Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together . We wrapped up the day with a roundtable...
Kay Harrison
Jul 18, 20245 min read
Because of structure, not despite: joining up the supporter experience with The Children’s Society
As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...
Richard Spencer
May 2, 20242 min read
Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s
By Sarah Dalling, Senior Legacy Marketing Manager, Barnardo's At Loyalty Day 2023, Lucy Richardson, Legacy Marketing Manager, and I...
Sarah Dalling
Mar 25, 20244 min read
Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists
Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.
Richard Spencer
Mar 7, 20243 min read
Building a supporter-centred strategy with Macmillan
“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...
Richard Spencer
Feb 26, 20243 min read
New year, new beginnings
The start of a new year is naturally a time to take stock, a time of change and new beginnings; not only of the seasons as we leave the...
Richard Spencer
Jan 29, 20243 min read
Watch on YouTube: Loyalty Day 2023
Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist . It was fantastic to see so many join us...
About Loyalty
Dec 21, 20231 min read
Loyalty Day shone light on loyalty across the globe
Loyalty Day is our annual celebration of charity supporter loyalty. It offers peers the opportunity to come together for an afternoon of...
About Loyalty
Dec 1, 20222 min read
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