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Insights
Do you want to understand more about what makes an excellent supporter experience? Why it's so important to encourage feelings of loyalty in your supporters, and how you can optimise your experience to make that happen?
Read on for insights, advice and guidance, hand-picked by us, to help you:
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Take practical action to improve supporter experience
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Learn from charities already measuring and taking steps to improve their supporter experience
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Empower senior leadership and team members to adopt supporter experience across your organisation
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Unpack exactly what makes an excellent experience, for charities across the globe
And much more...
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5 ‘a-ha!’ moments from the Supporter Experience Summit 2026
The Supporter Experience Summit is all about sharing, learning and gently challenging ourselves to put excellent experiences under the spotlight for a whole day. Building on the success of 2025, this year was bigger and better than ever: more than 50 fundraising professionals joined the About Loyalty team from across the UK to focus on delivering excellent experiences for supporters. Thanks again to everyone who joined us! “It was a great day, wonderful to connect, and super
Kay Harrison
Jul 205 min read
"What's in a name?" - a vision for the future of fundraising
Despite appearances, fundraising really isn’t all about money - far from it. It’s about change, because no-one ever gives us money for things to stay the same.
Ken Burnett
Feb 94 min read
Programme announced! Loyalty Day 2025: the future of supporter experience
Now in its ninth year, Loyalty Day is free, virtual conference, bursting with practical tips, expert insights, and proven strategies for optimising your supporter experience. This year's theme, the future of supporter experience, invites you to join us as we imagine a future where the supporter experience is prioritised across every organisation. Where happier supporters, who feel loved, valued and appreciated are giving more, and giving for longer. The result? More income,
Kay Harrison
Sep 25, 20253 min read
5 key takeaways from the Supporter Experience Summit 2025
One sunny June day in London, a roomful of supporter experience professionals came together for the Supporter Experience Summit 2025. What is the Summit, you ask? The Supporter Experience Summit is an all-day event, championing the importance of investing in the supporter experience as a foundation of successful fundraising. Supporter Experience Summit 2025: championing the importance of investing in the supporter experience. Featuring a masterclass in best practice, a line-u
Kay Harrison
Jun 30, 20253 min read
Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now
Follow these tips to gain leadership support and build long-term supporter loyalty – just like Jenna’s team at Breast Cancer Now.
Kay Harrison
Jan 16, 20252 min read
One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned
Pick up some top tips from Giannina Walsh, Supporter Experience Manager at Dementia UK, to help you shape your own SX strategy.
Kay Harrison
Dec 11, 20242 min read
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences
Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences.
Kay Harrison
Dec 10, 20242 min read
Loyalty Day 2024: how good is your supporter experience?
View the recording for Loyalty Day 2024: How good is your supporter experience?
Kay Harrison
Dec 5, 20242 min read
How can we grow supporter loyalty together? Senior charity leaders discuss
Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together . We wrapped up the day with a roundtable...
Kay Harrison
Jul 18, 20245 min read
Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience
We heard from Mike Dore, Senior Integration Manager at Barnardo’s, about their One Supporter Journey intiative.
Richard Spencer
May 29, 20244 min read
Because of structure, not despite: joining up the supporter experience with The Children’s Society
As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...
Richard Spencer
May 2, 20242 min read
Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists
Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.
Richard Spencer
Mar 7, 20243 min read
Building a supporter-centred strategy with Macmillan
“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...
Richard Spencer
Feb 26, 20243 min read
New year, new beginnings
The start of a new year is naturally a time to take stock, a time of change and new beginnings; not only of the seasons as we leave the...
Richard Spencer
Jan 29, 20243 min read
Watch on YouTube: Loyalty Day 2023
Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist . It was fantastic to see so many join us...
About Loyalty
Dec 21, 20231 min read
In conversation with David Reeves…
We were delighted to end Loyalty Day 2021 with a special Q&A session with David Reeves, newly appointed Chair of the Supporter Experience...
Roger and Richard
Dec 14, 20213 min read
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