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Loyalty Day shone light on loyalty across the globe

Loyalty Day is our annual celebration of charity supporter loyalty.



It offers peers the opportunity to come together for an afternoon of inspirational insight and discussion with rapid-fire talks, tips, practical advice and success stories.


Now in its sixth year, we were delighted to welcome guest speakers from around the globe as well as hundreds of attendees whose involvement and interaction made this the best Loyalty Day yet.


Guest speakers

Our fantastic guest speakers shining a light on loyalty across the globe were:


⭐ Joanne Dunsford MCIOF(Dip), Director at Animals Asia

⭐ Viktoria Rowe, Director of Global Insight at Compassion International

⭐ Vanessa Byrne, Head of Fundraising at Australian Red Cross

⭐ Jason Novelli, Senior Manager, Intermediate and Monthly Giving, Heart and Stroke Foundation of Canada

⭐ Rachel Hunnybun & Maeve Strathy, from Blakely Fundraising

⭐ Laura Sanchez, Loyalty Coordinator, Colombia, SOS Children's Villages International

⭐ Bárbara Levkov, Individual Giving Advisor, SOS Children's Villages International


Key takeaways

Over the coming weeks, we will be covering the thoughts of our guest speakers in more depth. For starters, some of the key takeaways from Loyalty Day 2022 included:


  • The importance of creating a unique and inspirational experience at every opportunity.

  • Develop the right communications and products to suit your supporters and increase engagement.

  • Constantly evolve how you communicate with donors to make sure it is relevant and that you are always listening.

  • Find out what inspires and motivates your supporters and use them in your segmentation.

  • The importance of creating a ‘family feel’ within a charity, where staff and supporters are part of one big team. This is a great way of strengthening and building loyalty.


What did you think?

We would love to know what you thought of this year’s event – what was your favourite part, what got you thinking and what actions have you taken away to achieve within your own charity?

Please let us know your thoughts by emailing us on Richard@About-Loyalty.com/.

Did you miss Loyalty Day?

Not to worry, we’ve made all the sessions available via our YouTube channel.


In the meantime, be sure to join our Facebook group, ALL ABOUT LOYALTY, so you can continue the discussions.

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