The Hope Gap
At a difficult time, one real positive about the first lockdown was the surge we saw in community spirit. From the weekly Clap for...
Insights
Do you want to understand more about the drivers of loyalty, new research or consumer insight?
Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.
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Roger and Richard
- May 17, 2021
- 1 min
Are we really ready to embrace supporter centricity?
An honour to have our research referred to in this recent blog for the Chartered Institute of Fundraising by Allan Freeman, Chair of...
Roger and Richard
- May 13, 2021
- 1 min
Why reading the room is essential for great supporter loyalty
Proud to have contributed a blog to the European Fundraising Association's site this month on why keeping a watchful eye on changes in...
Roger and Richard
- May 13, 2021
- 1 min
Special focus: Donor love - Charity campaigns that give back
This month's Fundraising Europe Special focus feature saw the European Fundraising Association talk to charities about how they have put...
Roger and Richard
- May 13, 2021
- 1 min
Fundraising beyond lockdown: a round up of useful research
We are delighted to have had our weekly Covid-19 Sentiment Tracker included in UK Fundraising's feature Fundraising beyond lockdown: a...
Roger and Richard
- Mar 29, 2021
- 1 min
Helping charities re-start face-to-face
We've been tracking the impact of COVID-19 on a weekly basis since March 2020. One of the biggest impacts of lockdown on charities has...
Roger and Richard
- Dec 11, 2020
- 3 min
What can we learn from Marks and Spencer?
I love Loyalty Day. I love hearing from speakers who we wouldn’t usually hear from, sharing lessons from other sectors… I love being...
Roger and Richard
- Dec 8, 2020
- 2 min
Supporter Bliss
One of the things I like most about Loyalty Day is the variety of speakers we’re able to hear from. So I was very excited to hear from...
Roger and Richard
- Dec 7, 2020
- 2 min
The most loyal supporters (ever?)
Ever since 2015, Cats Protection has come top of all the charities that measure their supporters’ loyalty with About Loyalty. This was...
Roger and Richard
- Dec 4, 2020
- 2 min
Practical advice from the Supporter Experience Project
All this week I’ve been reflecting on last week’s Loyalty Day. We had a number of speakers bringing insights from outside our sector....
Roger and Richard
- Jul 29, 2020
- 2 min
Thank you!
With a world in crisis, let's stop for a moment to say thank you to every single person who has supported any charity over the last few...
Roger and Richard
- Jul 22, 2020
- 4 min
Charities... the new supermarkets?
It was four months ago today that the Government put us all into lock-down; 1/3 of a year. For a moment, I’d like you to cast your mind...
Roger and Richard
- May 22, 2020
- 5 min
Are values changing during lockdown?
We've invited Pat Dade (The Guru Pat!) from Cultural Dynamics to share his thoughts with us on whether people's values are changing...
Roger and Richard
- Apr 6, 2020
- 3 min
Back to basic needs
Our weekly tracker is showing us that people are retrenching back to basic human needs. 20% of people are concerned that they will run...
Roger and Richard
- Apr 3, 2020
- 3 min
KISSES - Keep It Simple ™ for Supporter Experience Success!
A Simple ™ tool to audit supporter experience maturity At About Loyalty we believe that how people feel drives what they do Good...
Roger and Richard
- Apr 2, 2020
- 2 min
How your supporters are responding to the COVID-19 crisis
Launching the new
COVID-19 Supporter Index
Roger and Richard
- Mar 26, 2020
- 1 min
Shocked and a little bit excited
...30% of people are saying that they are highly likely to stop or reduce support to an existing charity...
Roger and Richard
- Jan 7, 2020
- 2 min
Keep calm - the answers are here!
And the winner is...
Roger and Richard
- Dec 12, 2019
- 1 min
It's beginning to look a lot like Christmas!
It's the annual Christmas quiz!
Roger and Richard
- Sep 19, 2019
- 2 min
Making the case for loyalty
We often hear people say that it's difficult to make the case for investing in a good supporter experience. Too often it’s seen as a...