How COVID-19 will impact charity giving
Before we share some of our thoughts today, we want to send our best wishes to everyone reading this. We hope that you are able to stay safe and healthy, and coping with the changes that have been forced on us all.
Last weekend we asked 2,541 people about how COVID-19 has affected them, how they are feeling and how it will change how they support charities.
The results show how quickly this is impacting everyone, and how this will affect income for all charities. 16% of people have had COVID-19 or believe they have, 27% of people are worried for their personal finances and optimism for the future is 40% lower than it was in January.
We should all be worried that 30% of people saying that they are highly likely to stop or reduce support to an existing charity.
It’s not all bad news though – there will be winners and losers. 14% of people state that they are likely to support a new charity if they believe that they are helping people affected by COVID-19. Elderly and health charities score particularly highly, while international and environmental charities don’t fare so well.
We are running this research every week in order to keep a really close eye on which causes are likely to benefit or suffer most because of the crisis and, crucially, how this changes over time. If you’d like to sign up to be a part of this tracker, there is more information here:
Stay safe and stay at home!
Richard@About-Loyalty.com 07703 483220
Roger@About-Loyalty.com 07929 208848