We were delighted to see the European Fundraising Association (EFA) feature the latest research findings from our Public Sentiment Tracker in its September newsletter.
Here's an excerpt:
Fears for regular giving in the UK as people cut back on non-essential costs
The number of people in UK having to review their day-to-day expenditure has risen by almost two thirds (64%) in the last four weeks, prompting fears over the future of regular giving income for charities against a backdrop of rising demand for services. One quarter of UK adults (24.6%) say they are reviewing their ‘non-essential’ outgoings, up from 15% one month ago.
These figures, by About Loyalty in their weekly Public Sentiment Tracker, identify a spike in people’s concerns about meeting day-to-day living costs as Covid fears diminish but worries about the economy and employment grow, indicating many more people are likely to need direct support from charities, such as foodbanks and welfare services, in the months ahead.
However, the tracker also reveals that people’s confidence in charities is high and that they believe charities are more important now than they were before Covid.
You can read the full story on EFA's site.