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Watch on YouTube: Small charities, BIG loyalty masterclass

Updated: Jun 25, 2023

Our recent masterclass – Small charities, BIG loyalty – is now available to watch on demand.


Join us as we mark Small Charity Week by exploring the BIG loyalty that small charities can generate — and the positive impact this has on their long-term growth of income and support.


In this recorded session, you will

  • hear from guest speakers Alex Farrow, Director of Influencing and Engagement at NCVO — the organisation behind Small Charity Week, and Olly Du Croz, Marketing and Communications Manager at International Nepal Fellowship (UK).

  • learn about the new supporter loyalty programme Chase Lite designed exclusively for smaller charities

  • look at how small charities overcome challenges and innovate to build BIG loyalty among their supporters.

  • get inspired with actions to take immediately and gain new perspectives on approaches to longer-term stewardship plans!

Says Olly Du Croz of International Nepal Fellowship UK:


“Supporter loyalty is important for all charities, but it is even more essential for smaller charities where donor recruitment can feel like an even bigger uphill struggle. We strive to ensure supporter relationships are nurtured so that people feel cherished and valued, developing deeper and longer-lasting links with INF and the work our partners do in Nepal.”

Our new supporter experience programme Chase Lite is designed specifically to support smaller charities. Why not find out more today?

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