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Insights
Do you want to understand more about what makes an excellent supporter experience? Why it's so important to encourage feelings of loyalty in your supporters, and how you can optimise your experience to make that happen?
Read on for insights, advice and guidance, hand-picked by us, to help you:
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Take practical action to improve supporter experience
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Learn from charities already measuring and taking steps to improve their supporter experience
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Empower senior leadership and team members to adopt supporter experience across your organisation
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Unpack exactly what makes an excellent experience, for charities across the globe
And much more...
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Loyalty Day 2024: how good is your supporter experience?
View the recording for Loyalty Day 2024: How good is your supporter experience?

Kay Harrison
Dec 5, 20242 min read


How can we grow supporter loyalty together? Senior charity leaders discuss
Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together . We wrapped up the day with a roundtable...

Kay Harrison
Jul 18, 20245 min read


Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience
We heard from Mike Dore, Senior Integration Manager at Barnardo’s, about their One Supporter Journey intiative.

Richard Spencer
May 29, 20244 min read


Because of structure, not despite: joining up the supporter experience with The Children’s Society
As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...

Richard Spencer
May 2, 20242 min read


Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s
By Sarah Dalling, Senior Legacy Marketing Manager, Barnardo's At Loyalty Day 2023, Lucy Richardson, Legacy Marketing Manager, and I...

Sarah Dalling
Mar 25, 20244 min read


Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists
Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.

Richard Spencer
Mar 7, 20243 min read


Building a supporter-centred strategy with Macmillan
“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...

Richard Spencer
Feb 26, 20243 min read


Watch on YouTube: Loyalty Day 2023
Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist . It was fantastic to see so many join us...

About Loyalty
Dec 21, 20231 min read


Growing loyalty in a small charity
In our latest Insight, About Loyalty founder and director Roger Lawson recaps the panel discussion he led at the CIOF Fundraising...

Roger Lawson
Aug 22, 20234 min read


Top 5 tips to grow loyalty from CIOF Fundraising Convention 2023
We were so pleased to see some of you for a catch-up at last week’s CIOF Fundraising Convention (#CIOFFC). As always, it was a fantastic...

Kay Harrison
Jul 13, 20234 min read


How I write it – crafting a special thank you
SOFII ’s Joanna Culling shows how spontaneity, personality and being prepared helps craft a special thank you to supporters. As I was...

Joanna Culling
Mar 28, 20235 min read


Loyalty Day shone light on loyalty across the globe
Loyalty Day is our annual celebration of charity supporter loyalty. It offers peers the opportunity to come together for an afternoon of...

About Loyalty
Dec 1, 20222 min read


Here's the line-up for Loyalty Day 2022
We’re so excited to announce our full line-up of speakers for Loyalty Day 2022 - a global perspective on the importance of charity...

Roger and Richard
Nov 14, 20221 min read


Loyalty Day 2022: Meet speaker Viktoria Rowe
We are delighted to announce that Viktoria Rowe, Director of Global Insight at Compassion International, will be speaking at Loyalty Day...

About Loyalty
Oct 31, 20221 min read


Loyalty Day 2022: Meet speaker Jo Dunsford
We are thrilled to announce that Jo Dunsford, Director at Animals Asia , will be one of our guest speakers at Loyalty Day 2022. Below, Jo...

About Loyalty
Oct 25, 20223 min read


Celebrating charity supporter loyalty around the world
Loyalty Day 2022: Thursday 17th November, 1.30-4.30pm GMT A global perspective on the importance of charity supporter loyalty… Join us...

About Loyalty
Oct 17, 20221 min read


SolarAid: When a personal thank you can lead to so much more...
To mark one million solar lights sold and distributed in Africa, SolarAid wanted to say a special thank you. All staff were asked to...

Roger and Richard
Aug 26, 20223 min read


The three Rs charities need to focus on more than ever
It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...

Roger and Richard
Apr 6, 20222 min read


Magic matters...if we truly want to engage
Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...

Roger Lawson
Feb 28, 20224 min read


Simple steps can offer huge emotional benefit
At our Loyalty Day 2021 we felt it important to include valuable insight from outside of the charity sector, asking what can we learn...

Roger and Richard
Dec 14, 20213 min read
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