Loyalty Day 2025 session spotlight: Tanya Sarina, Tess O’Sullivan and Timothy Talty, Sydney Children's Hospitals Foundation

We’re delighted to welcome the team from Sydney Children's Hospitals Foundation (SCHF) to Loyalty Day 2025!

Tell us a little about yourselves…

(L-R): Tess O'Sullivan, Tanya Sarina and Timothy Talty, Sydney Children's Hospitals Foundation

Hi, I'm Tanya. As Director of Donor Experience, I oversee the strategy and delivery across the Donor and Patient Engagement, Supporter Care and Volunteer teams, supporting

meaningful, personalised supporter experiences that foster genuine connections.

Hi, I'm Tess. I'm Head of Individual Giving at Sydney Children’s Hospitals Foundation, where I oversee all fundraising programs and donor engagement strategies, with a focus on growing sustainable support for children’s health.

Hi, I'm Timothy. I lead a dynamic team as the Head of Donor and Patient Engagement, including the Art Program, the Donor Engagement and Patient Supporter Program at SCHF. My team and I support activities across every fundraising and philanthropy team, facilitating meaningful engagement which nurtures and grows connection. 

What will you be speaking about at Loyalty Day?

For many of our supporters, their journey with us was a one-and-done experience, with nothing but silence after the receipt of their gift. To turn donors into lifelong supporters, we knew that we needed to shift from transactions to relationships – from passive communication to genuine engagement.

Once we had identified the problem and mapped out our strategy, it was time to get to work. Join us at Loyalty Day to discover how we brought donor retention and loyalty into the spotlight at Sydney Children's Hospitals Foundation - and turned our supporter experience into an award-winning strength.

We’ll share the non-financial metrics shaping loyalty, the challenges we overcame along the way, and the lessons that shifted loyalty from team goal to organisational priority. We'll also share our top tips and takeaways for any organisations setting out on a similar journey.

"To turn donors into lifelong supporters, we knew that we needed to shift from transactions to relationships – from passive communication to genuine engagement."

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